For Atomic's new showroom at Brandboxx Salzburg, ArtStore by Kern Studer designed and installed a bespoke sliding wall system that seamlessly combines premium product presentation with efficient storage. Featuring 14 double-sided sliding panels, the solution maximises display space while making optimal use of the available floor area. Every design detail and colour element was carefully aligned with Atomic's corporate identity.
Atomic is one of the world's leading brands in winter sports equipment, developing premium skis, ski boots, helmets and accessories for professional and recreational athletes alike. As part of the Amer Sports Group, the company operates in more than 40 countries and is internationally recognised for innovation.
Initial Situation and Challenges
During the planning of the new showroom, Atomic required a presentation system capable of showcasing its extensive product portfolio while making the most efficient use of the available space. Skis, helmets, backpacks and various accessories needed to be displayed in a clear, organised and easily accessible manner without compromising the overall appearance of the showroom. Beyond functionality, the visual impact of the installation was equally important.
The system had to integrate seamlessly into the contemporary showroom concept while accurately reflecting Atomic's distinctive brand identity. Rather than using a standard solution, the project called for a custom-engineered system combining premium design, structural stability and practical functionality.
Solution and Results
Based on the proven Art Gallery system, Kern Studer developed a tailor-made sliding wall solution specifically designed for this project. The installation consists of 14 double-sided sliding panels mounted on a freestanding steel support structure, creating a spacious and highly flexible display area. Smooth operation is ensured by precision guide rails and floor-guided rollers, allowing effortless daily use. All components were manufactured from durable materials and finished with a high-quality powder coating to guarantee long-term reliability.
A defining feature of the project is the consistent implementation of Atomic's corporate design. Red perforated steel panels were used for the side and rear sections, while the Atomic logo was precisely integrated into the side panels. The combination of white mesh panels and bold red design elements creates a distinctive visual appearance while providing a clear and flexible product presentation.
The result is a fully customised showroom solution that perfectly combines aesthetics, functionality and efficient use of space.
Applications
The sliding wall system is ideal for a wide range of presentation and storage applications, including:
- Display of ski and snowboard collections
- Storage and presentation of helmets, footwear and sports accessories
- Brand experience centres and showrooms
- Retail environments for sports and outdoor equipment
- Temporary exhibitions, product launches and promotional events
What did the customer value?
- Custom-designed solution tailored to specific project requirements
- Extensive flexibility in design and configuration
- Precise implementation of Atomic's corporate design guidelines
- Professional consulting and project management from planning through installation
- On-time delivery and expert on-site installation
What products were used?
- Art Gallery sliding wall system (project-specific custom design)
- Freestanding steel support structure
- Custom-manufactured mesh and perforated steel panels
- Powder coating in RAL 3028 and RAL 9018
| Year of construction: | 2025 |
| System: | Art Gallery |
| Number of pull-out racks | 14 items |
| Rack height: | 2200 mm |
| Rack length: | 2835 mm |
| Hanging Area: | 87 m2 |
